Let's map your course.
Your method works when you're in the room. This page is what it takes to make it work when you're not — the actual deliverables, the sequence they're built in, and what it costs. Worked all the way through on a real example, so you can judge the thinking before you ever talk to me.
Your methodology, built into a course that works without you in the room.
What the engagement actually produces
- Deep-dive methodology extraction sessions. Structured working sessions that surface what you actually do with clients — the beliefs, the moves, the order you deploy them — including the parts you'd never think to write down.
- Full course architecture and learning flow. Not a content outline. A change sequence: what shifts first, what evidence the learner collects, and what holds the change after the course ends.
- An AI agent trained on your content and voice. A guardrailed practice partner that coaches your learners between sessions, sounding like you and drawing only on your material. (Signature tier.)
- Production-ready instructional scripts. Word-for-word scripts your videographer, voice artist, or platform team can shoot from the day you hand them over.
$7,500 — the full Foundation engagement (normally $9,000)
This is the founding-client rate for the studio's first coaching clients. You get the complete Foundation engagement — methodology extraction, full course architecture, and production-ready scripts — in exchange for a testimonial and the right to show the work as a case study. Mention it when we talk.
The extraction and the blueprint.
- Methodology extraction sessions
- Full course architecture & learning flow
- Production-ready instructional scripts
Everything in Foundation, built out for your platform.
- Everything in Foundation
- Fully built lessons, ready to publish
- Learner job aids & practice materials
The full system, with you embedded in it.
- Everything in Build-Ready
- AI agent trained on your content & voice
- Continuity layer that holds the change
What each deliverable looks like — meet Dana
Dana is a fictional coach we use to show the work without exposing any real client's material. Every example below is illustrative — yours would be built from your method.
What Dana actually does — that she never wrote down
After two extraction sessions, here's the shape of Dana's method as she really practices it (not as her website describes it):
| Her move | What it does | When she deploys it |
|---|---|---|
| Names the story the client is living inside, out loud, before touching goals | Makes the invisible pattern visible — the client hears their own script | Session one, always, before any planning |
| Engineers one small, safe contradiction of that story | Gives the client first-hand evidence the story isn't airtight | Between sessions one and two |
| Sequences the following weeks around evidence-collecting, not information | The client builds a case against the old pattern from their own life | Weeks two through six |
| Rehearses the hard moment before it happens | The new behavior gets its first rep somewhere safe | Whenever a real-world test is coming |
This is the raw material of the course. Most of it Dana called "just what I do" — which is exactly the phrase we listen for.
Dana is fictional. Details are illustrative.
Dana's course, sequenced as change — not as content
Most course builders would turn Dana's method into eight topic modules. We architect it as three phases of change: open, core, and hold.
5-day paid challenge
One belief contradicted with the learner's own evidence. Small, fast, and paid — so the people who arrive at the core program have already moved once.
6-module program
Each module is one behavior shift, not one topic. Every module ends with evidence the learner can point to, not a quiz score.
The layer that keeps it
Practice prompts, community touchpoints, and (Signature tier) Dana's AI agent — so the old pattern doesn't creep back the week after the course ends.
| Module | The shift | The learner does | Evidence it worked |
|---|---|---|---|
| 1 | Hear the old story as a story | Captures their own script in the wild, three times | A written script they can quote back |
| 2 | Catch the pattern mid-moment | Flags one live moment per day | A log with time-stamps, not memories |
| 3 | Run the first contradiction | One small, safe test of the old belief | What actually happened vs. what the story predicted |
(Modules 4–6 continue the arc; the full architecture document runs about 12 pages.)
Dana is fictional. Details are illustrative.
Dana's agent, coaching a learner at 9pm on a Tuesday
- LearnerI did the exercise but I froze in the actual meeting. I knew what to say and just… didn't.
- Dana's agentThat freeze is data, not failure — it's okay to make mistakes, that's why we call it practice. You noticed it happening in the moment, which is exactly what Module 2 was building. What did the story predict would happen if you spoke — and did you get any evidence for that prediction, or just the feeling of it?
- LearnerJust the feeling, honestly. Nobody actually reacted badly because I never said anything.
- Dana's agentSo the case file is still open — no new evidence for the old story. Maybe you can run a smaller version this week: one sentence, in a lower-stakes meeting. Want to rehearse it here first?
How it stays safe
- Persona-locked. The agent can only be Dana's coaching voice — the persona lives on the server, not in the browser, so it can't be talked into being anything else.
- Sourced only from Dana's material. It coaches from her extracted method, not from the open internet.
- Knows its limits. It hands off to a human for anything outside coaching scope, and it's rate-limited and origin-locked.
This isn't hypothetical for the studio: a guardrailed agent of exactly this shape already runs live in public on a client scenario, and passed 31 of 31 automated conversation checks before launch. Yours would be built the same way — on your method, in your voice.
Dana is fictional. Details are illustrative.
Module 3, Lesson 1 — cold open, ready to shoot
Every lesson ships like this: on-screen directions, word-for-word narration, lower thirds, and the interaction that follows — so your production team never has to guess.
Dana is fictional. Details are illustrative.
How it runs, start to finish
- The conversation (this page, then a call). You tell me about your method. I tell you honestly whether a course is the right container for it — and which tier fits. No charge, no obligation.
- Extraction sessions (weeks 1–2). Structured deep-dives that get your method out of your head and onto paper. Most coaches tell me this part alone was worth it.
- Architecture (weeks 3–4). You review the full course architecture and learning flow. We adjust together until it's unmistakably yours.
- Scripts and build (weeks 5–8). Production-ready scripts — and on Build-Ready and Signature tiers, the built lessons and the trained AI agent.
- Handover. Everything is yours: the documents, the scripts, the agent. You're never dependent on the studio to keep running.
The agent isn't a slide-deck concept
Deliverable 03 above shows one turn by turn — a guide answering in the coach's voice, holding the line she'd hold at 11pm when the easy thing is to let it go. It's written out rather than mocked up because the pattern is one the studio already runs in public: a guardrailed agent on a client scenario that passed 31 of 31 automated conversation checks before it went live, and has been talking to visitors ever since.
Talk to Dana’s agent yourself →
Yours would be trained on your method and your language, not a template — and it ships as yours to keep.
Ready when you are
Six questions, about two minutes — what you coach, what should be different when it works, and roughly what you're working with. I read every one myself and reply personally. No sequence, no funnel, no software pretending to be me.
Rather just write? jamie@jtlearningstudio.com
Jamie Thompson, APTD · jamie@jtlearningstudio.com